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Famed New York jeweler, Fred Leighton, was looking to make a decisive mark on Rodeo with it's West Coast Flagship. They chose LINE to perpetuate the brand's Deco aesthetic and luxury brand image whilst introducing a contemporary flair. Developing new materials and working with the latest technologies, LINE designed a new look that is derived from the past whilst not being derivative. Functionally, LINE worked with a difficult space, modulating the challenging volumetrics to provide comfortable spaces, orchestrated flow and ease of merchandising

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