We begin by understanding the client, the concept, the context and the competition. Focusing on the goals and nature of the project, we explore brands that resonate with your concept/brand and present a variety of big picture directions which the project could take.

Having absorbed the goals of the project and explored the possibilities implied, we formulate a number of specific design directions the project may take. Then, through an iterative process which intimately involves the client, we focus our direction on the right solution.

Through the use of a brand filter, we define and present the direction we are proposing for all aspects of the project and the implied personality and feeling we are championing for the user experience.

Having developed the design directive, we now execute on all aspects of the project in a way that assures cross-functional cohesion and allows for continual client feedback.

We end by executing on all aspects of the project, focusing on converting the approved designs into reality and confirming that all stated project goals, budgets and schedules are met.